Dave Palmore Louisville

inbox@davepalmore.com

✅ OPEN TO WORK W2 OR 1099

I Bring Smart Marketing & AI Together to Drive your Success

CMO & AI Specialist, driving innovation and growth

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Relevant Capabilities

Enterprise Marketing

I have over a decade of experience

in the Science of Marketing.

Rest assured I can take

on any challenge!

Enterprise AI

Enhance decision making using advanced machine learning, data analytics, and automation at scale. Keeping privacy & security priority.

Automations

Streamline workflows by using tech to perform repetitive task, improving efficiency, accuracy, and scalability for your firm.

Software Development

I can build, test, and maintain custom tools & websites built for your business operations. This very site was built and deployed by me.

Business Development

From helping arrange introductions to creating an executive approach plan for fostering new business partnerships.

Operations & Leadership

Keen at identifying bottlenecks, addressing critical tasks and investing in the necessary

roles along with the tools

required for success.

My Resume

🚀 Fractional CMO | Director of Marketing
Wise & Associates (Law Firm) - Kentucky

(Six Months - 2024)

  • Helped restore the firms most critical lead source after massive Google algorithm shift due to 'Generative Search'. (Restored main website & implemented CRO methods)

  • Created & implemented a $5,000/mo Meta Ads Strategy. (Supplement loss in SEO)

  • Assisted the firm during a team and operational restructuring.

  • Built & implemented advanced AI workflows & B2C applications on behalf of the firm.

  • Advanced the firms public relations methods.

  • Helped add additional revenue streams to the firms overall growth strategy.

📣 Director of Marketing
Denton Floyd Real Estate Group - Kentucky

(Six Months - 2023)

  • Crafted the go-to-market strategy for a luxury apartment project exceeding $46 million.

  • Facilitated the rebranding of a $100 Million construction company.

  • Nurtured collaborative partnerships, repaired and managed public relations.

  • Directed content creation and adherence to brand guidelines.

  • Presented strategic plans and reports to the partners and stakeholders.

  • Repaired the PR system for the $150+ Million dollar real estate firm.

  • Improved the capabilities of the firm's in-house content production to reduce cost.

  • Shifted the creative direction of the firm with talented new hires.

  • Led a three-person team which included a Content Specialist, Digital Media Specialist, and Brand Engagement Manager. Two of three roles were appointed under my leadership. 

❤️ Marketing & Public Relations Director | Director of Operations

YMCA of The USA - Kentucky

(August 2021 - October 2022)

  • Formulated a marketing strategy for an organization with a revenue of over $1 million.

  • Worked closely with community partners and staff to help raise over $3 Million in FY 2022. 

  • Managed comprehensive omni-channel marketing, prioritizing digital platforms.

  • Supervised communication for a membership body of over 4,200 members.

  • Handled collaborative partnerships and public relations.

  • Oversaw content creation and brand guidelines.

  • Delivered strategic reports to the CEO, Finance Committee, and Board of Directors.

  • Created and managed a new website, which led to a 17% increase in local brand engagement and a decrease in the site bounce rate to 31%.

  • Managed all graphic design requests. 

🏡 Property Manager/Marketing Manager

PAR Properties LLC - Smiths Grove, KY

(January 2020 - December 2020)

  • Led marketing initiatives for a 72-door property and Childcare facility. 

  • Manage all graphic design requests. 

  • Administered all lease agreements.

  • Oversaw the use of enterprise-level CRM (AppFolio) software for a 72-door property and 80-door storage unit property.

  • Managed all contractor agreements and schedules.

  • The property portfolio was eventually sold due to shifts in the real estate market.

🎓 Education

Western Kentucky University

September 2012 - May 2016

  • Coed Cheerleader 2014-2016

🤹‍♂️ Current Skills

  • SEO, SEM, and social media account scaling.

  • Experienced with ERPs

  • Proficient in Sprout Social & HootSuite.

  • Experienced with enterprise-level CRM.

  • Expertise in Adobe Creative Cloud Suite.

  • Content Creation and Digital Marketing.

  • Blogging, Social Media Management, and WordPress.

  • Public Relations and Google Analytics.

  • Marketing Automation, Branding, and Email Marketing.

  • Copywriting, Content Marketing, and Content Management.

  • PPC Campaign Management and Video Production.

  • Proficient in Adobe InDesign and Google AdWords.

  • Events Management, Content Development, and Web Design.

  • Skilled in Adobe Illustrator and Photography.

  • Analytics and Web Development.

*Most recent and relevant skills and work experience listed*

Dave Palmore Louisville

THANKS FOR STOPING BY

👋 Hey, It's Dave!

I've been developing my expertise in the practice of marketing for the last decade, I am happy to invest my skills with you.

Thank you for taking the time to visit my site and learn more about my capabilities and background. I encourage the following:

A visit to my LinkedIn (link in the footer)

Checking out some of my work here

Leaving a message, lets connect!

Want to work with me?

Dave Palmore Louisville

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